*New Arrival* The Balm
This is a tin of pure magic: a wondrous concoction of soothing and moisturizing goodness, beautifully blended to nourish cracked paws and rough, worn-out elbows (and nails and dry patches and dry nozzles...). Whether your pup spends it's days traversing through the hard tarmac or zooming up mountains and hills, just a dot of this amazing balm will leave them soft, hydrated and nourished. As with all Aureum Vitae products, a quick browse through the ingrdient list will make you wonder if you can use it too. Of course you can. Just make sure Fido doesn't notice :-)
soothe and nourish
Extra-Virgin Olive Oil - It has exceptional moisturizing, nourishing and hydrating properties. Its high vitamin content makes it an ideal product to protect (especially in colder seasons) and nourish even the most sensitive skin.
Almond Oil - Rich in vItamin D and vitamin E (Tocopherol) and various minerals that help sooth the skin from irritation, protect from UV radiation damage and restore the skin's moisture barrier
Beeswax - Not only is it a humectant, meaning that it has the ability of attracting water, but it will also create a nourishing protective layer on to your pupper's skin
Shea Butter - It's high concentration of vitamins and fatty acids, combined with it's anti-inflammatory and healing properties, make it an ideal ingredient for soothing and nourishing your pupper's skin.
Cocoa Butter - It's high in fatty acids, which gives it the ability to hydrate, nourish and improve the skin's elasticity, while also forming a barrier over the skin that holds in the moisture.
Vitamin E - It's a wonderful antioxidant that nourishes and moisturizes the skin, while also protecting it from harmful free radicals such as pollution and UV lIght.
Calendula Oil - It hydrates the dry skin by locking in the moisture and, due to it's anti-septic and anti-inflammatory activity, it helps heal the skin from minor burns and injuries.